by Lem Purcell | Nov 2, 2012 | Marketing
Last week, we talked about the DOs of PPC advertising, but the DON’Ts are just as important to maximize the likelihood of success in the world of sponsored search. DON’T . . . set it and forget it. A campaign that performs well one week can completely tank the next....
by Lem Purcell | Oct 26, 2012 | Marketing
Sponsored search, or PPC (pay-per-click) advertising as an agency marketing tool offers a number of attractive benefits: performance-based spend, low barriers to entry, and substantial targeting opportunities. Here are a few essentials to keep in mind whether you’re...
by Steve Shepherd | Oct 19, 2012 | Sales
While visiting with one of our agents this past week in Valrico, Florida…I couldn’t help but ask the agent about the history of this quaint community. Main Street was a meager 100 yards long…if that. So, a walk ensued…with the agent, and ‘Bella,’ the office Chihuahua....
by Steve Shepherd | Oct 10, 2012 | Leadership
Over the course of the past several months, I have had the unique opportunity to meet numerous independent agents around the State of Florida. And, at times…more importantly…I have had the chance to be introduced to the office mascot. Recently, I had the chance to...
by Ashley Kennedy | Oct 3, 2012 | Marketing
With a myriad of online forums, blogs, social networks, and online news sources, there is a lot of chatter on the web. And in our social society, individuals are willing to share many aspects of their lives, from their current relationship status, favorite brands,...
by Steve Shepherd | Sep 28, 2012 | Sales
I hadn’t bowled in quite a few years…but last night I had the opportunity to do so with a large group of friends and co-workers. Today, I firmly believe…that my arm is going to fall off. And, oh…the competition. The mocking, the side bets, and the “getting in your...
