by Brian Hunt, AIC, CPCU | Feb 3, 2015 | Articles, Sales
“Fresh checked every day.” “Save money, live better.” “Where shopping is a pleasure.” Recognize those slogans? Contrary to creative advertising, shopping for insurance is not like a trip to the grocery store. There’s no white box you can take off the shelf and pay...
by Kathleen Davis, CPCU, CIC, ARM, API | Oct 21, 2014 | Industry News, Marketing, Sales
I know you’re all sitting up late at night wondering how to explain the Risk Based Capital (RBC) score to your customers, so here we go! RBC is a score used by state regulators to determine if an insurance company has enough capital to support the policies it has...
by Brian Hunt, AIC, CPCU | Oct 13, 2014 | Marketing, Sales, Underwriting
Call it a midlife crisis. You’ve glanced at your book of business in the mirror and it isn’t pretty. There’s a little more flab around the stomach than you’ve noticed before, a few more wrinkles around the eyes, and it just doesn’t spring out of bed in the morning...
by Brian Hunt, AIC, CPCU | Sep 4, 2014 | Marketing, Sales
Florida homeowners have a lot of choices for property insurance. Using the OIR’s “Choices” tool, I modeled a $300,000 new construction home in Orange County and received a list of available companies. Guess how many companies displayed? 27! Four of them were Tower...
by Steve Shepherd | Dec 4, 2013 | Sales
Well…another year has passed. Nothing thrilling happened in our state this hurricane season…only a little brush of excitement from Tropical Storm Andrea over north Florida early in the season…and Tropical Storm Dorian, which fizzled out just before hitting the eastern...
by Steve Shepherd | Nov 21, 2013 | Marketing, Sales
Christmas carols on the radio… Don’t know about you…but, to me, the Christmas carols appear to have started playing 24 hours around the clock…around mid-October. The Halloween clearance aisles weren’t even clearance aisles, and the Christmas decorations were making...
