One of the most common questions we get asked is, “What content should I be posting?” Truth is, there is no specific formula to find engaging content for your posts. There’s a lot of trial and error involved in content selection. What works one day might not work the next day. But that’s okay! You don’t want your Page or Feed to show the same information over and over again. A good mixture of content is always a plus in my book. Below...

So you’ve created a Facebook Page for your business following our tips. What’s next?

Historically, the small to mid-size insurance agents have relied on traditional direct mail (‘paper mail’) as the CRM arm of their marketing efforts. Many still do, successfully. But a growing number of companies are quickly experiencing the ROI and efficiency that lies at the heart of e-mail marketing. With all the buzz about the power of social media these days, it’s easy for smaller businesses to overlook e-mail. One...

If you’ve ever taken the time to check out your Facebook business page’s analytics via Facebook Insights, you’ve probably noticed that each post’s reach – the number of unique people who have seen your post – can vary wildly from post to post. Here at Tower Hill, for example, we see our posts reach anywhere from dozens to thousands of Facebookers. Why? Well, as you may know, only a small percentage –...

There’s a lot of snake oil in the business of Search Engine Optimization. Here are three questions to ask your potential SEO firm, . . .

The web and social media are all about sharing . . . sharing photos, sharing videos, sharing stories, sharing ideas. Engaging, entertaining content is the lifeblood of the online world and, in most cases, generated with the intent to be shared. That being said, it’s important to give due credit when you share content. Content creators work hard at their craft and expect in return a little recognition for their efforts. Here are three things to...