How to Promote Your Facebook Page

How to Promote Your Facebook Page

So you’ve created a Facebook Page for your business following our tips. What’s next? You obviously want the Page to increase your online presence and build up your audience, but how on earth do you do that? It’s time to promote your Page! Here are some methods that...
The Power of E-Mail Marketing

The Power of E-Mail Marketing

Historically, the small to mid-size insurance agents have relied on traditional direct mail (‘paper mail’) as the CRM arm of their marketing efforts. Many still do, successfully. But a growing number of companies are quickly experiencing the ROI and...
Three Questions to Ask Your SEO Firm

Three Questions to Ask Your SEO Firm

There’s a lot of snake oil in the business of Search Engine Optimization. In my position, I see a ton of it – usually in my spam folder – and hear stories from the field that make me cringe. There are, however, a handful of quality SEOs out there that consistently...
Three Things to Know about Sharing Content

Three Things to Know about Sharing Content

The web and social media are all about sharing . . . sharing photos, sharing videos, sharing stories, sharing ideas. Engaging, entertaining content is the lifeblood of the online world and, in most cases, generated with the intent to be shared. That being said, it’s...