New Year, New Goals

Posted by on Jan 2, 2014 in Leadership |

It’s that time of year when we are all determined to make our New Year’s resolutions stick…holding them near and dear to our hearts…and our mid-sections. Until, that is…the third week of January. Try as we might…we will most certainly find that one little excuse that puts our resolutions in jeopardy. Most of the time, the resolutions we select are just too inflexible, and our hectic schedules just don’t allow us to manage these...

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What if?

Posted by on Dec 4, 2013 in Sales |

Your value proposition is your passion for the protection for your clients…in the wake of disaster, as well as in the face of calm.

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Getting a Jump on the Competition

Posted by on Nov 21, 2013 in Marketing, Sales |

Christmas carols on the radio… Don’t know about you…but, to me, the Christmas carols appear to have started playing 24 hours around the clock…around mid-October. The Halloween clearance aisles weren’t even clearance aisles, and the Christmas decorations were making their way to the department store floors. Every year, it seems like the holiday season is being advertised closer and closer to the closeout sales of our summer...

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Cooking With Value

Posted by on Oct 17, 2013 in Articles, Sales |

While walking down the aisles at Publix, we commonly see out of the corner of our eye…an employee quietly hawking a morsel of a new cookie, or a sampling of a different type of cheese, or perhaps offering coupons for dryer sheets. In most instances, we will stop out of sheer indulgence (or hunger) and chow down on the thimble-sized portion of cookie; and sometimes we graciously wave a “no thanks” and move on down the aisle....

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An Eye-Opening Experience

Posted by on Sep 26, 2013 in Customer Service, Sales |

While attending the Florida-Tennessee football game this past Saturday, I had a most pleasurable customer service experience…from a most unexpected place. It all happened…at one of the concessions stands. It was a perfectly humid, Florida day in “The Swamp,” and at the onset of the second quarter I was ready for a nice, big cup of something. But…what? Let’s see, Pepsi, Gatorade, lemonade, water…something good, something...

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