We have already covered how to create Facebook and Twitter accounts, so you’re probably feeling very comfortable in the social media arena by now. You’ve connected with your customers, now it’s time to focus on growing your agency and industry connections. That’s where LinkedIn comes in. I’ll walk through the steps to creating an optimized page to not only recruit new talent but also engage with leaders in your industry. Step...

Do you want your business on Twitter, but don’t know where to start? Tweets, tweeps, handles and hashtags may be foreign (and perhaps intimidating) concepts now, but with time you’ll realize Twitter is actually a user-friendly platform that can quickly expand your influence. I’ll walk you through the 10 easy steps to creating your Twitter business account so you can get a head start in the world of Twitter. Step 1: Create Your...

Congratulations! You’re ready to take the leap into social media, which for most businesses is the creation of your Facebook page. I’ll walk you through the creation of your page while sharing tips to help maximize your results. Before starting, make sure you have set up a personal Facebook account. Creating a business-only page comes with limitations so in order to take full advantage of what Facebook has to offer, set up your personal...

It’s no secret that many individuals within an insurance agency are forced to wear several hats, leaving little time available to take on new responsibilities. When it comes to social marketing, it may be tempting to hire an intern or a family member in college who “gets technology” instead of tackling it internally. Please don’t sell yourself – or your brand – short. You’ve spent years developing your agency through...

One of the most common questions I receive from agents is, “How do you find content every day?” The issues they are experiencing come from both a lack of ideas as well as precious time. While social media is becoming increasingly important to many agents, most wear multiple hats in the office and it is easy to let social channels fall behind. This is my full-time job, and the truth is, it’s still hard! But I find that starting the year off...