What Are People Saying About You Online? Part 2 of 2

Posted by on Nov 29, 2012 in Marketing | 2 comments

In Part 1 of this Listening series we discussed how to find conversations about your brand and industry on the web using Google Alerts. This week we’ll discuss listening on social networks, where millions of conversations occur every day. To pick up on relevant conversations that are occurring online, I recommend using a free social monitoring platform, such as Hootsuite. By creating specific keyword searches within the platform, you get a...

Read More

What are people saying about you online? Part 1 of 2

Posted by on Oct 3, 2012 in Marketing |

With a myriad of online forums, blogs, social networks, and online news sources, there is a lot of chatter on the web. And in our social society, individuals are willing to share many aspects of their lives, from their current relationship status, favorite brands, latest purchases and, most importantly, what they had for lunch today. This new sense of sharing also means assuming the role of “consumer advocate.” Individuals are using...

Read More

Social Media: Is Your Agency Ready to Take the Plunge?

Posted by on Aug 23, 2012 in Marketing |

With so much focus and buzz on social media, it’s easy to jump in without giving it a second thought. In order to do it right, however, it’s important to make sure your agency is ready. Successful adoption of social media is rooted as much in business culture as it is in marketing and operations. The internet, with all its commentary, discussions, interactions, and opinions, puts your company on stage for everyone either to criticize or...

Read More