The DON’Ts of Sponsored Search Advertising

The DON’Ts of Sponsored Search Advertising

Last week, we talked about the DOs of PPC advertising, but the DON’Ts are just as important to maximize the likelihood of success in the world of sponsored search. DON’T . . . set it and forget it. A campaign that performs well one week can completely tank the next....
Choosing a Social Network

Choosing a Social Network

Facebook or Twitter? Google+ or YouTube? What about Linkedin, Pinterest, Tumblr, Instagram, and Foursquare? It seems everyone is going social these days (and you’re right, they are) and choosing where your business should be can get overwhelming. Luckily, it doesn’t...
Internet Marketing Step 1: Establish Your Home Base

Internet Marketing Step 1: Establish Your Home Base

We’ve hosted a number of internet marketing seminars here at Tower Hill and at agent events, and most have focused on popular and emerging topics such as social media, SEO, and digital advertising. Without exception, I am approached by at least one attendee after each...