by Helene Goldson | Dec 6, 2012 | Customer Service
If there is one thing that I’ve learned from living in two countries and a few states, it’s that broad generalizations about people rarely work. Case in point: I am constantly told that “older customers don’t like email or the Internet.” In reality, if you look at the...
by Ashley Kennedy | Nov 29, 2012 | Marketing
In Part 1 of this Listening series we discussed how to find conversations about your brand and industry on the web using Google Alerts. This week we’ll discuss listening on social networks, where millions of conversations occur every day. To pick up on relevant...
by Steve Shepherd | Nov 13, 2012 | Marketing, Sales
During my latest agent visits around the state, I was approached by strangers in restaurants, gas stations, grocery stores, and even as I was coming out of an elevator. Their reason for chatting with me? Brand recognition. You see, the Tower Hill Insurance logo is...
by Ashley Kennedy | Oct 3, 2012 | Marketing
With a myriad of online forums, blogs, social networks, and online news sources, there is a lot of chatter on the web. And in our social society, individuals are willing to share many aspects of their lives, from their current relationship status, favorite brands,...
by Steve Shepherd | Aug 30, 2012 | Leadership
Isaac brushed past Florida this week without much incident…mainly a rainy and somewhat windy nuisance. Needless to say, based on early models, everyone in the State of Florida prepared for the worst. Were you ready? Here are a few ‘ISAAC’ thoughts… I—Insured ...
