by Steve Shepherd | Mar 21, 2013 | Sales
While in Orlando this past week, I was speaking with a group of independent agents about knowing the customer. And, I mentioned that one of the keys to successful sales was taking care of the customer’s needs, beliefs and values. Throughout the afternoon, I...
by Dave Polson, AIC | Mar 14, 2013 | Claims
Sinkholes have been in the news a lot lately, and I am sure this has generated a lot of questions from your customers. Sinkholes are a fact of life in certain parts of Florida. Sinkholes and how they are adjusted is regulated by the State of Florida. In 2011, the...
by Ashley Kennedy | Mar 7, 2013 | Marketing
It’s no secret that many individuals within an insurance agency are forced to wear several hats, leaving little time available to take on new responsibilities. When it comes to social marketing, it may be tempting to hire an intern or a family member in college...
by Kathleen Davis, CPCU, CIC, ARM, API | Mar 4, 2013 | Underwriting
In the world of personal lines insurance, a residence employee is “an employee of the policyholder whose duties are related to the maintenance or use of the residence premises, including household or domestic services”. They can also “perform similar duties elsewhere...
by Steve Shepherd | Feb 21, 2013 | Sales
In a land, far, far away… Wait…scratch that. In a land we call ‘Florida’… We are constantly on the field of battle, coming to blows with the infamous price shoppers. Unfortunately, there is no enchanted pill to take, no fairy-tale lamp to rub and no magic wand to wave...
by Lem Purcell | Feb 14, 2013 | Marketing
I’m not a big fan of standalone links pages – pages with long lists of outbound links to third parties that may or may not be relevant to your website or business. They’re really just an artifact from the early days of the web when folks had no idea what to put on...
