Who Is Tower Hill?

Posted by on Sep 4, 2014 in Marketing, Sales | 1 comment

Florida homeowners have a lot of choices for property insurance.  Using the OIR’s “Choices” tool, I modeled a $300,000 new construction home in Orange County and received a list of available companies.  Guess how many companies displayed?  27! Four of them were Tower Hill companies.  So how on earth – or specifically, how in the great state of Florida – do you explain and sell Tower Hill to your clients?  Who the heck is...

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The Power of E-Mail Marketing

Posted by on Mar 31, 2014 in Marketing, Technology |

Historically, the small to mid-size insurance agents have relied on traditional direct mail (‘paper mail’) as the CRM arm of their marketing efforts. Many still do, successfully. But a growing number of companies are quickly experiencing the ROI and efficiency that lies at the heart of e-mail marketing. With all the buzz about the power of social media these days, it’s easy for smaller businesses to overlook e-mail. One...

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Getting a Jump on the Competition

Posted by on Nov 21, 2013 in Marketing, Sales |

Christmas carols on the radio… Don’t know about you…but, to me, the Christmas carols appear to have started playing 24 hours around the clock…around mid-October. The Halloween clearance aisles weren’t even clearance aisles, and the Christmas decorations were making their way to the department store floors. Every year, it seems like the holiday season is being advertised closer and closer to the closeout sales of our summer...

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Facebook Promoted Posts: The Whys and the Whens

Posted by on Oct 9, 2013 in Marketing, Technology |

If you’ve ever taken the time to check out your Facebook business page’s analytics via Facebook Insights, you’ve probably noticed that each post’s reach – the number of unique people who have seen your post – can vary wildly from post to post. Here at Tower Hill, for example, we see our posts reach anywhere from dozens to thousands of Facebookers. Why? Well, as you may know, only a small percentage –...

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Creating Your Agency’s Optimized LinkedIn Page

Posted by on Jul 25, 2013 in Marketing |

We have already covered how to create Facebook and Twitter accounts, so you’re probably feeling very comfortable in the social media arena by now. You’ve connected with your customers, now it’s time to focus on growing your agency and industry connections. That’s where LinkedIn comes in. I’ll walk through the steps to creating an optimized page to not only recruit new talent but also engage with leaders in your industry. Step...

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