by Brian Hunt, AIC, CPCU | Sep 4, 2014 | Marketing, Sales
Florida homeowners have a lot of choices for property insurance. Using the OIR’s “Choices” tool, I modeled a $300,000 new construction home in Orange County and received a list of available companies. Guess how many companies displayed? 27! Four of them were Tower...
by Andy Jorishie | Mar 31, 2014 | Marketing, Technology
Historically, the small to mid-size insurance agents have relied on traditional direct mail (‘paper mail’) as the CRM arm of their marketing efforts. Many still do, successfully. But a growing number of companies are quickly experiencing the ROI and...
by Steve Shepherd | Nov 21, 2013 | Marketing, Sales
Christmas carols on the radio… Don’t know about you…but, to me, the Christmas carols appear to have started playing 24 hours around the clock…around mid-October. The Halloween clearance aisles weren’t even clearance aisles, and the Christmas decorations were making...
by Lem Purcell | Oct 9, 2013 | Marketing, Technology
If you’ve ever taken the time to check out your Facebook business page’s analytics via Facebook Insights, you’ve probably noticed that each post’s reach – the number of unique people who have seen your post – can vary wildly from...
by Lem Purcell | Sep 12, 2013 | Marketing, Technology
There’s a lot of snake oil in the business of Search Engine Optimization. In my position, I see a ton of it – usually in my spam folder – and hear stories from the field that make me cringe. There are, however, a handful of quality SEOs out there that consistently...
by Ashley Kennedy | Jul 25, 2013 | Marketing
We have already covered how to create Facebook and Twitter accounts, so you’re probably feeling very comfortable in the social media arena by now. You’ve connected with your customers, now it’s time to focus on growing your agency and industry connections....
