Three Things to Know about Sharing Content

Posted by on Jul 3, 2013 in Marketing, Technology |

The web and social media are all about sharing . . . sharing photos, sharing videos, sharing stories, sharing ideas. Engaging, entertaining content is the lifeblood of the online world and, in most cases, generated with the intent to be shared. That being said, it’s important to give due credit when you share content. Content creators work hard at their craft and expect in return a little recognition for their efforts. Here are three things to...

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How to Create Your Twitter Business Account in 10 Steps

Posted by on Jun 13, 2013 in Marketing |

Do you want your business on Twitter, but don’t know where to start? Tweets, tweeps, handles and hashtags may be foreign (and perhaps intimidating) concepts now, but with time you’ll realize Twitter is actually a user-friendly platform that can quickly expand your influence. I’ll walk you through the 10 easy steps to creating your Twitter business account so you can get a head start in the world of Twitter. Step 1: Create Your...

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How to Create an Optimized Facebook Page in 10 Steps

Posted by on Apr 25, 2013 in Marketing |

Congratulations! You’re ready to take the leap into social media, which for most businesses is the creation of your Facebook page. I’ll walk you through the creation of your page while sharing tips to help maximize your results. Before starting, make sure you have set up a personal Facebook account. Creating a business-only page comes with limitations so in order to take full advantage of what Facebook has to offer, set up your personal...

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Measuring Offline Campaigns with Online Analytics

Posted by on Mar 28, 2013 in Marketing |

Offline advertising – TV, print, radio, out-of-home, etc. – can be an enigma. You know it’s effective when done right, but meaningful performance and ROI metrics are hard to come by. Big-budget companies can solicit expensive market pre/post market surveys, but that’s beyond the reach of most local agencies. On the flipside, online advertising performance can be measured with exceptional rigor, with very little effort, and with minimal...

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Who Should Be Managing Your Social Networks?

Posted by on Mar 7, 2013 in Marketing |

It’s no secret that many individuals within an insurance agency are forced to wear several hats, leaving little time available to take on new responsibilities. When it comes to social marketing, it may be tempting to hire an intern or a family member in college who “gets technology” instead of tackling it internally. Please don’t sell yourself – or your brand – short. You’ve spent years developing your agency through...

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Agency Best Practices for Linking to

Posted by on Feb 14, 2013 in Marketing |

I’m not a big fan of standalone links pages – pages with long lists of outbound links to third parties that may or may not be relevant to your website or business. They’re really just an artifact from the early days of the web when folks had no idea what to put on their site. In a fit of desperation, someone just said, “Let’s add a links page. Everyone else has one.” Best practices today call instead for integrating relevant external...

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