by Steve Shepherd | Nov 13, 2012 | Marketing, Sales
During my latest agent visits around the state, I was approached by strangers in restaurants, gas stations, grocery stores, and even as I was coming out of an elevator. Their reason for chatting with me? Brand recognition. You see, the Tower Hill Insurance logo is...
by Lem Purcell | Nov 2, 2012 | Marketing
Last week, we talked about the DOs of PPC advertising, but the DON’Ts are just as important to maximize the likelihood of success in the world of sponsored search. DON’T . . . set it and forget it. A campaign that performs well one week can completely tank the next....
by Lem Purcell | Oct 26, 2012 | Marketing
Sponsored search, or PPC (pay-per-click) advertising as an agency marketing tool offers a number of attractive benefits: performance-based spend, low barriers to entry, and substantial targeting opportunities. Here are a few essentials to keep in mind whether you’re...
by Steve Shepherd | Oct 19, 2012 | Sales
While visiting with one of our agents this past week in Valrico, Florida…I couldn’t help but ask the agent about the history of this quaint community. Main Street was a meager 100 yards long…if that. So, a walk ensued…with the agent, and ‘Bella,’ the office Chihuahua....
by Steve Shepherd | Oct 10, 2012 | Leadership
Over the course of the past several months, I have had the unique opportunity to meet numerous independent agents around the State of Florida. And, at times…more importantly…I have had the chance to be introduced to the office mascot. Recently, I had the chance to...
