New Year, New Goals

New Year, New Goals

It’s that time of year when we are all determined to make our New Year’s resolutions stick…holding them near and dear to our hearts…and our mid-sections. Until, that is…the third week of January. Try as we might…we will most certainly find that one little excuse that...
Cooking With Value

Cooking With Value

While walking down the aisles at Publix, we commonly see out of the corner of our eye…an employee quietly hawking a morsel of a new cookie, or a sampling of a different type of cheese, or perhaps offering coupons for dryer sheets. In most instances, we will stop out...
Knowing the Customer

Knowing the Customer

While in Orlando this past week, I was speaking with a group of independent agents about knowing the customer. And, I mentioned that one of the keys to successful sales was taking care of the customer’s needs, beliefs and values. Throughout the afternoon, I...