by Steve Shepherd | Feb 21, 2013 | Sales
In a land, far, far away… Wait…scratch that. In a land we call ‘Florida’… We are constantly on the field of battle, coming to blows with the infamous price shoppers. Unfortunately, there is no enchanted pill to take, no fairy-tale lamp to rub and no magic wand to wave...
by Lem Purcell | Feb 14, 2013 | Marketing
I’m not a big fan of standalone links pages – pages with long lists of outbound links to third parties that may or may not be relevant to your website or business. They’re really just an artifact from the early days of the web when folks had no idea what to put on...
by Ashley Kennedy | Jan 17, 2013 | Marketing
One of the most common questions I receive from agents is, “How do you find content every day?” The issues they are experiencing come from both a lack of ideas as well as precious time. While social media is becoming increasingly important to many agents, most wear...
by Steve Shepherd | Dec 13, 2012 | Sales
If you are reading this…it was nice knowing you. December 21, 2012 is upon us. And, this might just be the last blog you’ll ever read. I know what you’re thinking…it’s kind of ironic…you are an insurance agency, insuring people’s livelihood. Then, December 21st...
by Helene Goldson | Dec 6, 2012 | Customer Service
If there is one thing that I’ve learned from living in two countries and a few states, it’s that broad generalizations about people rarely work. Case in point: I am constantly told that “older customers don’t like email or the Internet.” In reality, if you look at the...
