Summer’s Halfway Point

Summer’s Halfway Point

Summer is halfway over. Sorry for the sobering reminder, folks! For the past 15-16 years, my ‘structure clock’ has been put out of whack by the summer months…June through August…when my kids have been out of school. I love organization…and, I relish getting up at 5:30...
Three (or Four) Ways Sales Is Like Tetris

Three (or Four) Ways Sales Is Like Tetris

Today, June 6, is the 29th anniversary of the day Tetris hit the world market. When I saw that tidbit of trivia, it got me thinking about how Tetris can teach a lesson about Sales. In case you are one of the three people in the world who haven’t played it, Tetris...
Measuring Offline Campaigns with Online Analytics

Measuring Offline Campaigns with Online Analytics

Offline advertising – TV, print, radio, out-of-home, etc. – can be an enigma. You know it’s effective when done right, but meaningful performance and ROI metrics are hard to come by. Big-budget companies can solicit expensive market pre/post market surveys, but that’s...
Who Should Be Managing Your Social Networks?

Who Should Be Managing Your Social Networks?

It’s no secret that many individuals within an insurance agency are forced to wear several hats, leaving little time available to take on new responsibilities. When it comes to social marketing, it may be tempting to hire an intern or a family member in college...