by Tower Hill Insurance | Nov 29, 2012 | Marketing
In Part 1 of this Listening series we discussed how to find conversations about your brand and industry on the web using Google Alerts. This week we’ll discuss listening on social networks, where millions of conversations occur every day. To pick up on relevant...
by jjohnson | Oct 26, 2012 | Marketing
Sponsored search, or PPC (pay-per-click) advertising as an agency marketing tool offers a number of attractive benefits: performance-based spend, low barriers to entry, and substantial targeting opportunities. Here are a few essentials to keep in mind whether you’re...
by Tower Hill Insurance | Sep 21, 2012 | Leadership
Last week, I logged nearly 1900 miles…driving from Gainesville to Nashville to South Florida and back to Gainesville again. And, with the help of some strategically-consumed coffee along the way, I successfully maneuvered the week-long course safely. Tired as I was, I...
by jjohnson | Sep 14, 2012 | Marketing
While nearly as old as the Web itself, online display – or banner – advertising has fallen out of favor in recent years, particularly among advertisers with limited budgets (and who among us doesn’t have a limited budget?). Low click rates, confusing placement...
