by Lem Purcell | Oct 26, 2012 | Marketing
Sponsored search, or PPC (pay-per-click) advertising as an agency marketing tool offers a number of attractive benefits: performance-based spend, low barriers to entry, and substantial targeting opportunities. Here are a few essentials to keep in mind whether you’re...
by Steve Shepherd | Oct 19, 2012 | Sales
While visiting with one of our agents this past week in Valrico, Florida…I couldn’t help but ask the agent about the history of this quaint community. Main Street was a meager 100 yards long…if that. So, a walk ensued…with the agent, and ‘Bella,’ the office Chihuahua....
by Steve Shepherd | Oct 10, 2012 | Leadership
Over the course of the past several months, I have had the unique opportunity to meet numerous independent agents around the State of Florida. And, at times…more importantly…I have had the chance to be introduced to the office mascot. Recently, I had the chance to...
by Steve Shepherd | Sep 21, 2012 | Leadership
Last week, I logged nearly 1900 miles…driving from Gainesville to Nashville to South Florida and back to Gainesville again. And, with the help of some strategically-consumed coffee along the way, I successfully maneuvered the week-long course safely. Tired as I was, I...
by Lem Purcell | Sep 14, 2012 | Marketing
While nearly as old as the Web itself, online display – or banner – advertising has fallen out of favor in recent years, particularly among advertisers with limited budgets (and who among us doesn’t have a limited budget?). Low click rates, confusing placement...
