Defending Your Agency’s Value

Defending Your Agency’s Value

In a land, far, far away… Wait…scratch that. In a land we call ‘Florida’… We are constantly on the field of battle, coming to blows with the infamous price shoppers. Unfortunately, there is no enchanted pill to take, no fairy-tale lamp to rub and no magic wand to wave...
When is a “Condo” not a Condo?

When is a “Condo” not a Condo?

I think Insurance is the center of the universe, but apparently most of the world does not agree with me.  I’m constantly amazed at the ever-changing ways attorneys and tax accountants come up with to title property or transfer risk via a contract.  They either don’t...
The Last Blog on Earth

The Last Blog on Earth

If you are reading this…it was nice knowing you. December 21, 2012 is upon us. And, this might just be the last blog you’ll ever read. I know what you’re thinking…it’s kind of ironic…you are an insurance agency, insuring people’s livelihood. Then, December 21st...
The Power of a Brand

The Power of a Brand

During my latest agent visits around the state, I was approached by strangers in restaurants, gas stations, grocery stores, and even as I was coming out of an elevator. Their reason for chatting with me? Brand recognition. You see, the Tower Hill Insurance logo is...