Three (or Four) Ways Sales Is Like Tetris

Three (or Four) Ways Sales Is Like Tetris

Today, June 6, is the 29th anniversary of the day Tetris hit the world market. When I saw that tidbit of trivia, it got me thinking about how Tetris can teach a lesson about Sales. In case you are one of the three people in the world who haven’t played it, Tetris...
Who Should Be Managing Your Social Networks?

Who Should Be Managing Your Social Networks?

It’s no secret that many individuals within an insurance agency are forced to wear several hats, leaving little time available to take on new responsibilities. When it comes to social marketing, it may be tempting to hire an intern or a family member in college...
So Many Channels, So Many Options

So Many Channels, So Many Options

If there is one thing that I’ve learned from living in two countries and a few states, it’s that broad generalizations about people rarely work. Case in point: I am constantly told that “older customers don’t like email or the Internet.” In reality, if you look at the...
The Power of a Brand

The Power of a Brand

During my latest agent visits around the state, I was approached by strangers in restaurants, gas stations, grocery stores, and even as I was coming out of an elevator. Their reason for chatting with me? Brand recognition. You see, the Tower Hill Insurance logo is...
Pet Friendly

Pet Friendly

Over the course of the past several months, I have had the unique opportunity to meet numerous independent agents around the State of Florida. And, at times…more importantly…I have had the chance to be introduced to the office mascot. Recently, I had the chance to...