by Steve Shepherd | Aug 10, 2012 | Sales
Price wars. How confusing! It is so puzzling for many of us to compare prices…from homes to cars to dishwashers to paper towels. We are constantly comparing and contrasting prices, but how often do we really take a good hard look at the product’s actual parts or...
by Lem Purcell | Aug 1, 2012 | Marketing
From a marketer’s perspective, one of the big appeals of digital marketing is the ability to track and analyze consumer behavior in real time and exhaustive detail. Modern analytics packages offer an almost overwhelming assortment of data, reports, customizations, and...
by Steve Shepherd | Jul 27, 2012 | Sales
Some twenty-plus years ago, my former boss taught me everything I needed to know to be successful in sales. John was from a small town in western Georgia, and with his slight southern drawl he was always bursting with catchphrases to tell a story, prove a point, and...
by Steve Shepherd | Jul 18, 2012 | Sales
A few weeks back, my 18-year-old son and I went down to Orlando to see BOSTON in concert. Thirty-five years earlier, I attended one of their performances…and that momentous day was one that will live with me forever! It was not my first concert, but it was probably...
by Ashley Kennedy | Jul 11, 2012 | Marketing
Facebook or Twitter? Google+ or YouTube? What about Linkedin, Pinterest, Tumblr, Instagram, and Foursquare? It seems everyone is going social these days (and you’re right, they are) and choosing where your business should be can get overwhelming. Luckily, it doesn’t...
by Steve Shepherd | Jul 5, 2012 | Articles
What would you do if you had to chow down each morning on a rather large frog? And, what if that enormous frog had a name? Let’s call it “Frogzilla,” a large, overwhelming, fire-breathing, amphibian beast! Several years back, Brian Tracey wrote a book called Eat That...
