by Steve Shepherd | May 9, 2013 | Sales
Mother’s Day is just around the corner and I thought it appropriate to give my mother a shout out! “Thank you for instilling in me the opportunity of time.” When I was growing up, I can remember my mother coming into my room to wake me for school. She’d turn on the...
by Ashley Kennedy | Apr 25, 2013 | Marketing
Congratulations! You’re ready to take the leap into social media, which for most businesses is the creation of your Facebook page. I’ll walk you through the creation of your page while sharing tips to help maximize your results. Before starting, make sure you have set...
by Kathleen Davis, CPCU, CIC, ARM, API | Apr 22, 2013 | Underwriting
. . . may or may not be just as sweet. I have to sometimes wonder if the people who write insurance policies are just trying to confuse us. I bet they’re sitting back and laughing, “Wait ‘til they try and figure out this one!” Well, today we’re going to figure out...
by Steve Shepherd | Apr 11, 2013 | Sales
Welcome Spring! Time to open the windows, clean house and breathe in the fresh air… Of course, if you’re like my wife…that would be a bad idea…since she is allergic to just about everything under the sun. And, I mean…everything. So, as we say in our household during...
by Helene Goldson | Apr 4, 2013 | Customer Service
This is a story about monkeys and peanuts and customer feedback. They are connected, just bear with me. At the primate sanctuary where I volunteer, I have become fast friends with Max. A 28-year-old capuchin monkey, Max grooms my arms, holds my hand with his tail, and...
by Lem Purcell | Mar 28, 2013 | Marketing
Offline advertising – TV, print, radio, out-of-home, etc. – can be an enigma. You know it’s effective when done right, but meaningful performance and ROI metrics are hard to come by. Big-budget companies can solicit expensive market pre/post market surveys, but that’s...
