by Steve Shepherd | Aug 30, 2012 | Leadership
Isaac brushed past Florida this week without much incident…mainly a rainy and somewhat windy nuisance. Needless to say, based on early models, everyone in the State of Florida prepared for the worst. Were you ready? Here are a few ‘ISAAC’ thoughts… I—Insured ...
by Ashley Kennedy | Aug 23, 2012 | Marketing
With so much focus and buzz on social media, it’s easy to jump in without giving it a second thought. In order to do it right, however, it’s important to make sure your agency is ready. Successful adoption of social media is rooted as much in business culture as it is...
by Steve Shepherd | Aug 15, 2012 | Sales
I am a confessed Olympics Junkie. For the past seventeen days, I have been glued to my computer, TV, and cell phone…getting the very latest updates on the 2012 Summer Olympics. It has been thrilling, stimulating, contagious, and downright fun. We all cheer on our...
by Steve Shepherd | Aug 10, 2012 | Sales
Price wars. How confusing! It is so puzzling for many of us to compare prices…from homes to cars to dishwashers to paper towels. We are constantly comparing and contrasting prices, but how often do we really take a good hard look at the product’s actual parts or...
by Lem Purcell | Aug 1, 2012 | Marketing
From a marketer’s perspective, one of the big appeals of digital marketing is the ability to track and analyze consumer behavior in real time and exhaustive detail. Modern analytics packages offer an almost overwhelming assortment of data, reports, customizations, and...
