Agency Best Practices for Linking to THIG.com

Agency Best Practices for Linking to THIG.com

I’m not a big fan of standalone links pages – pages with long lists of outbound links to third parties that may or may not be relevant to your website or business. They’re really just an artifact from the early days of the web when folks had no idea what to put on...
So Many Channels, So Many Options

So Many Channels, So Many Options

If there is one thing that I’ve learned from living in two countries and a few states, it’s that broad generalizations about people rarely work. Case in point: I am constantly told that “older customers don’t like email or the Internet.” In reality, if you look at the...
The Power of a Brand

The Power of a Brand

During my latest agent visits around the state, I was approached by strangers in restaurants, gas stations, grocery stores, and even as I was coming out of an elevator. Their reason for chatting with me? Brand recognition. You see, the Tower Hill Insurance logo is...
Lessons from Isaac

Lessons from Isaac

Isaac brushed past Florida this week without much incident…mainly a rainy and somewhat windy nuisance. Needless to say, based on early models, everyone in the State of Florida prepared for the worst. Were you ready? Here are a few ‘ISAAC’ thoughts… I—Insured         ...