Fundamentals, the Key to Victory

Fundamentals, the Key to Victory

The stress associated with experiencing a third party bodily injury liability claim can be overwhelming for your customers.   The very nature of the event is not pleasant; someone is blaming the policyholder for an accident that lead to injuries.  A sometimes...
Three (or Four) Ways Sales Is Like Tetris

Three (or Four) Ways Sales Is Like Tetris

Today, June 6, is the 29th anniversary of the day Tetris hit the world market. When I saw that tidbit of trivia, it got me thinking about how Tetris can teach a lesson about Sales. In case you are one of the three people in the world who haven’t played it, Tetris...
Knowing the Customer

Knowing the Customer

While in Orlando this past week, I was speaking with a group of independent agents about knowing the customer. And, I mentioned that one of the keys to successful sales was taking care of the customer’s needs, beliefs and values. Throughout the afternoon, I...
Who Should Be Managing Your Social Networks?

Who Should Be Managing Your Social Networks?

It’s no secret that many individuals within an insurance agency are forced to wear several hats, leaving little time available to take on new responsibilities. When it comes to social marketing, it may be tempting to hire an intern or a family member in college...