The DOs of Sponsored Search Advertising

The DOs of Sponsored Search Advertising

Sponsored search, or PPC (pay-per-click) advertising as an agency marketing tool offers a number of attractive benefits: performance-based spend, low barriers to entry, and substantial targeting opportunities. Here are a few essentials to keep in mind whether you’re...
College Football is Finally Here!

College Football is Finally Here!

For all of you college football fans, your day finally arrived last Thursday with an exciting, nail-biting South Carolina-Vanderbilt matchup. Next on the docket…the NFL. Football and the pending fall equinox go together like peas and carrots. Why? Because…we can...
Lessons from Isaac

Lessons from Isaac

Isaac brushed past Florida this week without much incident…mainly a rainy and somewhat windy nuisance. Needless to say, based on early models, everyone in the State of Florida prepared for the worst. Were you ready? Here are a few ‘ISAAC’ thoughts… I—Insured         ...
Choosing a Social Network

Choosing a Social Network

Facebook or Twitter? Google+ or YouTube? What about Linkedin, Pinterest, Tumblr, Instagram, and Foursquare? It seems everyone is going social these days (and you’re right, they are) and choosing where your business should be can get overwhelming. Luckily, it doesn’t...
The Business Card Bridge

The Business Card Bridge

I have a four inch high stack of business cards sitting in my office from my first few months working here at Tower Hill. I must have somewhere in the range of 150-180 business cards from independent agents I had the pleasure of meeting during my tour of the state...