by Steve Shepherd | Mar 21, 2013 | Sales
While in Orlando this past week, I was speaking with a group of independent agents about knowing the customer. And, I mentioned that one of the keys to successful sales was taking care of the customer’s needs, beliefs and values. Throughout the afternoon, I...
by Lem Purcell | Feb 14, 2013 | Marketing
I’m not a big fan of standalone links pages – pages with long lists of outbound links to third parties that may or may not be relevant to your website or business. They’re really just an artifact from the early days of the web when folks had no idea what to put on...
by Ashley Kennedy | Aug 23, 2012 | Marketing
With so much focus and buzz on social media, it’s easy to jump in without giving it a second thought. In order to do it right, however, it’s important to make sure your agency is ready. Successful adoption of social media is rooted as much in business culture as it is...
by Steve Shepherd | Jul 27, 2012 | Sales
Some twenty-plus years ago, my former boss taught me everything I needed to know to be successful in sales. John was from a small town in western Georgia, and with his slight southern drawl he was always bursting with catchphrases to tell a story, prove a point, and...
by Ashley Kennedy | Jul 11, 2012 | Marketing
Facebook or Twitter? Google+ or YouTube? What about Linkedin, Pinterest, Tumblr, Instagram, and Foursquare? It seems everyone is going social these days (and you’re right, they are) and choosing where your business should be can get overwhelming. Luckily, it doesn’t...
