by Zully Davis | Mar 12, 2015 | Marketing, Technology
One of the most common questions we get asked is, “What content should I be posting?” Truth is, there is no specific formula to find engaging content for your posts. There’s a lot of trial and error involved in content selection. What works one day might not work the...
by Zully Davis | Nov 17, 2014 | Marketing, Technology
So you’ve created a Facebook Page for your business following our tips. What’s next? You obviously want the Page to increase your online presence and build up your audience, but how on earth do you do that? It’s time to promote your Page! Here are some methods that...
by Andy Jorishie | Mar 31, 2014 | Marketing, Technology
Historically, the small to mid-size insurance agents have relied on traditional direct mail (‘paper mail’) as the CRM arm of their marketing efforts. Many still do, successfully. But a growing number of companies are quickly experiencing the ROI and...
by Lem Purcell | Oct 9, 2013 | Marketing, Technology
If you’ve ever taken the time to check out your Facebook business page’s analytics via Facebook Insights, you’ve probably noticed that each post’s reach – the number of unique people who have seen your post – can vary wildly from...
by Lem Purcell | Sep 12, 2013 | Marketing, Technology
There’s a lot of snake oil in the business of Search Engine Optimization. In my position, I see a ton of it – usually in my spam folder – and hear stories from the field that make me cringe. There are, however, a handful of quality SEOs out there that consistently...
by Lem Purcell | Jul 3, 2013 | Marketing, Technology
The web and social media are all about sharing . . . sharing photos, sharing videos, sharing stories, sharing ideas. Engaging, entertaining content is the lifeblood of the online world and, in most cases, generated with the intent to be shared. That being said, it’s...
