Cooking With Value

Cooking With Value

While walking down the aisles at Publix, we commonly see out of the corner of our eye…an employee quietly hawking a morsel of a new cookie, or a sampling of a different type of cheese, or perhaps offering coupons for dryer sheets. In most instances, we will stop out...
An Eye-Opening Experience

An Eye-Opening Experience

While attending the Florida-Tennessee football game this past Saturday, I had a most pleasurable customer service experience…from a most unexpected place. It all happened…at one of the concessions stands. It was a perfectly humid, Florida day in “The Swamp,” and at...
Three Questions to Ask Your SEO Firm

Three Questions to Ask Your SEO Firm

There’s a lot of snake oil in the business of Search Engine Optimization. In my position, I see a ton of it – usually in my spam folder – and hear stories from the field that make me cringe. There are, however, a handful of quality SEOs out there that consistently...