by Zully Davis | Jan 22, 2015 | Marketing
Now that you’ve created your Page and promoted it, the next step is to figure out the best way to engage with your audience. Let’s start with the basics. What is Page Engagement? Obviously, Facebook’s definition of Page Engagement explains it best. Basically, it...
by Brian Hunt, AIC, CPCU | Dec 22, 2014 | Underwriting
It’s that time of year. A jolly old customer of yours has reappeared from hibernation (where does he spend his off-season, anyway? The Villages? West Palm? Key West?). He only works one day a year – must be rough – and needs insurance and needs it fast. Here goes. He...
by Zully Davis | Nov 17, 2014 | Marketing, Technology
So you’ve created a Facebook Page for your business following our tips. What’s next? You obviously want the Page to increase your online presence and build up your audience, but how on earth do you do that? It’s time to promote your Page! Here are some methods that...
by Brian Hunt, AIC, CPCU | Nov 7, 2014 | Articles, Flood
In “Texas Flood,” Stevie Ray Vaughan sang: Yeah, flood water keeps a rolling, Man it’s about to drive poor me insane Keeping up with the changes in flood insurance this year would give Stevie an even worse case of the blues. There is a huge opportunity to help guide...
by Kathleen Davis, CPCU, CIC, ARM, API | Oct 21, 2014 | Industry News, Marketing, Sales
I know you’re all sitting up late at night wondering how to explain the Risk Based Capital (RBC) score to your customers, so here we go! RBC is a score used by state regulators to determine if an insurance company has enough capital to support the policies it has...
by Brian Hunt, AIC, CPCU | Oct 13, 2014 | Marketing, Sales, Underwriting
Call it a midlife crisis. You’ve glanced at your book of business in the mirror and it isn’t pretty. There’s a little more flab around the stomach than you’ve noticed before, a few more wrinkles around the eyes, and it just doesn’t spring out of bed in the morning...
