Striking a Submerged Object

Posted by on Jun 4, 2015 in Articles, SkiSafe |

One of the most common claims your boating customers will encounter is striking a submerged object and damaging an outdrive. Although such accidents are relatively safe for boat passengers and crew, they will require immediate repairs to the watercraft and often result in more extensive damage than what is immediately apparent to your customer. Striking something under the water can result in damage to the propeller, propeller shaft, gears, skeg...

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How to Develop a Social Media Strategy

Posted by on May 5, 2015 in Articles, Marketing |

People often forget that social media is a powerful tool in our current marketing world. In the sea of baby pictures, grumpy cats, or funny updates, we forget that social media can be used to help our business grow. The question is how? Developing a social media strategy is very important for your online success. If you want to get results, you need a plan! Treat your social media the same as your other marketing endeavors. Here’s a simple...

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Boat Insurance Savings 101

Posted by on Mar 26, 2015 in Articles, SkiSafe |

At SkiSafe, our job is to help you provide your customers with the best and most competitive boat insurance coverage on the market. However, there are a few things you can advise your customers that will help keep their premiums down without compromising on coverage at all. Here’s a quick list of ways your customers can save money on their boat insurance: Take a boating safety course. Grow into larger vessels as they gain experience. Maintain...

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Quick Guide to Improving Your Social Media Content

Posted by on Mar 12, 2015 in Marketing, Technology |

One of the most common questions we get asked is, “What content should I be posting?” Truth is, there is no specific formula to find engaging content for your posts. There’s a lot of trial and error involved in content selection. What works one day might not work the next day. But that’s okay! You don’t want your Page or Feed to show the same information over and over again. A good mixture of content is always a plus in my book. Below...

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5 Questions Every Customer Should Ask You

Posted by on Feb 3, 2015 in Articles, Sales |

“Fresh checked every day.” “Save money, live better.” “Where shopping is a pleasure.” Recognize those slogans? Contrary to creative advertising, shopping for insurance is not like a trip to the grocery store. There’s no white box you can take off the shelf and pay for. In fact, if insurance were accurately represented, it would resemble the cereal aisle: hundreds of different colored boxes, flavors, brands, and options. Three...

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