by Steve Shepherd | Sep 21, 2012 | Leadership
Last week, I logged nearly 1900 miles…driving from Gainesville to Nashville to South Florida and back to Gainesville again. And, with the help of some strategically-consumed coffee along the way, I successfully maneuvered the week-long course safely. Tired as I was, I...
by Lem Purcell | Sep 14, 2012 | Marketing
While nearly as old as the Web itself, online display – or banner – advertising has fallen out of favor in recent years, particularly among advertisers with limited budgets (and who among us doesn’t have a limited budget?). Low click rates, confusing placement...
by Steve Shepherd | Sep 7, 2012 | Leadership
For all of you college football fans, your day finally arrived last Thursday with an exciting, nail-biting South Carolina-Vanderbilt matchup. Next on the docket…the NFL. Football and the pending fall equinox go together like peas and carrots. Why? Because…we can...
by Steve Shepherd | Aug 30, 2012 | Leadership
Isaac brushed past Florida this week without much incident…mainly a rainy and somewhat windy nuisance. Needless to say, based on early models, everyone in the State of Florida prepared for the worst. Were you ready? Here are a few ‘ISAAC’ thoughts… I—Insured ...
by Ashley Kennedy | Aug 23, 2012 | Marketing
With so much focus and buzz on social media, it’s easy to jump in without giving it a second thought. In order to do it right, however, it’s important to make sure your agency is ready. Successful adoption of social media is rooted as much in business culture as it is...
by Steve Shepherd | Aug 15, 2012 | Sales
I am a confessed Olympics Junkie. For the past seventeen days, I have been glued to my computer, TV, and cell phone…getting the very latest updates on the 2012 Summer Olympics. It has been thrilling, stimulating, contagious, and downright fun. We all cheer on our...
