by Steve Shepherd | May 9, 2013 | Sales
Mother’s Day is just around the corner and I thought it appropriate to give my mother a shout out! “Thank you for instilling in me the opportunity of time.” When I was growing up, I can remember my mother coming into my room to wake me for school. She’d turn on the...
by Steve Shepherd | Apr 11, 2013 | Sales
Welcome Spring! Time to open the windows, clean house and breathe in the fresh air… Of course, if you’re like my wife…that would be a bad idea…since she is allergic to just about everything under the sun. And, I mean…everything. So, as we say in our household during...
by Steve Shepherd | Mar 21, 2013 | Sales
While in Orlando this past week, I was speaking with a group of independent agents about knowing the customer. And, I mentioned that one of the keys to successful sales was taking care of the customer’s needs, beliefs and values. Throughout the afternoon, I...
by Steve Shepherd | Feb 21, 2013 | Sales
In a land, far, far away… Wait…scratch that. In a land we call ‘Florida’… We are constantly on the field of battle, coming to blows with the infamous price shoppers. Unfortunately, there is no enchanted pill to take, no fairy-tale lamp to rub and no magic wand to wave...
by Steve Shepherd | Jan 31, 2013 | Sales
The main objective of family-owned restaurants, dry cleaners, fitness centers and florists…is to sell their wares and services in order to gather interest, to stay in business…and, to ultimately make a profit. For many entrepreneurs within our local communities,...
