by Zully Davis | Jan 22, 2015 | Marketing
Now that you’ve created your Page and promoted it, the next step is to figure out the best way to engage with your audience. Let’s start with the basics. What is Page Engagement? Obviously, Facebook’s definition of Page Engagement explains it best. Basically, it...
by Zully Davis | Nov 17, 2014 | Marketing, Technology
So you’ve created a Facebook Page for your business following our tips. What’s next? You obviously want the Page to increase your online presence and build up your audience, but how on earth do you do that? It’s time to promote your Page! Here are some methods that...
by Lem Purcell | Oct 9, 2013 | Marketing, Technology
If you’ve ever taken the time to check out your Facebook business page’s analytics via Facebook Insights, you’ve probably noticed that each post’s reach – the number of unique people who have seen your post – can vary wildly from...
by Lem Purcell | Sep 12, 2013 | Marketing, Technology
There’s a lot of snake oil in the business of Search Engine Optimization. In my position, I see a ton of it – usually in my spam folder – and hear stories from the field that make me cringe. There are, however, a handful of quality SEOs out there that consistently...
by Ashley Kennedy | Mar 7, 2013 | Marketing
It’s no secret that many individuals within an insurance agency are forced to wear several hats, leaving little time available to take on new responsibilities. When it comes to social marketing, it may be tempting to hire an intern or a family member in college...
