by Ashley Kennedy | Mar 7, 2013 | Marketing
It’s no secret that many individuals within an insurance agency are forced to wear several hats, leaving little time available to take on new responsibilities. When it comes to social marketing, it may be tempting to hire an intern or a family member in college...
by Ashley Kennedy | Jan 17, 2013 | Marketing
One of the most common questions I receive from agents is, “How do you find content every day?” The issues they are experiencing come from both a lack of ideas as well as precious time. While social media is becoming increasingly important to many agents, most wear...
by Ashley Kennedy | Oct 3, 2012 | Marketing
With a myriad of online forums, blogs, social networks, and online news sources, there is a lot of chatter on the web. And in our social society, individuals are willing to share many aspects of their lives, from their current relationship status, favorite brands,...
by Lem Purcell | Sep 14, 2012 | Marketing
While nearly as old as the Web itself, online display – or banner – advertising has fallen out of favor in recent years, particularly among advertisers with limited budgets (and who among us doesn’t have a limited budget?). Low click rates, confusing placement...
by Ashley Kennedy | Aug 23, 2012 | Marketing
With so much focus and buzz on social media, it’s easy to jump in without giving it a second thought. In order to do it right, however, it’s important to make sure your agency is ready. Successful adoption of social media is rooted as much in business culture as it is...
