by Lem Purcell | Nov 2, 2012 | Marketing
Last week, we talked about the DOs of PPC advertising, but the DON’Ts are just as important to maximize the likelihood of success in the world of sponsored search. DON’T . . . set it and forget it. A campaign that performs well one week can completely tank the next....
by Lem Purcell | Jun 21, 2012 | Marketing
We’ve hosted a number of internet marketing seminars here at Tower Hill and at agent events, and most have focused on popular and emerging topics such as social media, SEO, and digital advertising. Without exception, I am approached by at least one attendee after each...