Fundamentals, the Key to Victory

Fundamentals, the Key to Victory

The stress associated with experiencing a third party bodily injury liability claim can be overwhelming for your customers.   The very nature of the event is not pleasant; someone is blaming the policyholder for an accident that lead to injuries.  A sometimes...
Agency Best Practices for Linking to THIG.com

Agency Best Practices for Linking to THIG.com

I’m not a big fan of standalone links pages – pages with long lists of outbound links to third parties that may or may not be relevant to your website or business. They’re really just an artifact from the early days of the web when folks had no idea what to put on...
Selling Is a Conversation

Selling Is a Conversation

The main objective of family-owned restaurants, dry cleaners, fitness centers and florists…is to sell their wares and services in order to gather interest, to stay in business…and, to ultimately make a profit. For many entrepreneurs within our local communities,...