by Lem Purcell | Nov 2, 2012 | Marketing
Last week, we talked about the DOs of PPC advertising, but the DON’Ts are just as important to maximize the likelihood of success in the world of sponsored search. DON’T . . . set it and forget it. A campaign that performs well one week can completely tank the next....
by Lem Purcell | Aug 1, 2012 | Marketing
From a marketer’s perspective, one of the big appeals of digital marketing is the ability to track and analyze consumer behavior in real time and exhaustive detail. Modern analytics packages offer an almost overwhelming assortment of data, reports, customizations, and...
