by Lem Purcell | Nov 2, 2012 | Marketing
Last week, we talked about the DOs of PPC advertising, but the DON’Ts are just as important to maximize the likelihood of success in the world of sponsored search. DON’T . . . set it and forget it. A campaign that performs well one week can completely tank the next....
by Steve Shepherd | Sep 28, 2012 | Sales
I hadn’t bowled in quite a few years…but last night I had the opportunity to do so with a large group of friends and co-workers. Today, I firmly believe…that my arm is going to fall off. And, oh…the competition. The mocking, the side bets, and the “getting in your...
by Steve Shepherd | Aug 15, 2012 | Sales
I am a confessed Olympics Junkie. For the past seventeen days, I have been glued to my computer, TV, and cell phone…getting the very latest updates on the 2012 Summer Olympics. It has been thrilling, stimulating, contagious, and downright fun. We all cheer on our...
by Steve Shepherd | Aug 10, 2012 | Sales
Price wars. How confusing! It is so puzzling for many of us to compare prices…from homes to cars to dishwashers to paper towels. We are constantly comparing and contrasting prices, but how often do we really take a good hard look at the product’s actual parts or...
