Building Customer Loyalty

Building Customer Loyalty

Say ‘thank you.’ Clients need to be appreciated! It’s not enough just to throw out a quote and bind their policy. Don’t rely on your clients to tell you when there is a problem. Actively solicit feedback from your clients on how you and your staff are doing. Regularly...
Don’t Sell!

Don’t Sell!

What you say within the first few minutes of your conversation is the one thing that will set the tone for the balance of the sale. Your job is to make the client feel wanted. Your job is to make the client feel that they are the only one you care about. Your job is...
Educate Your Clients

Educate Your Clients

If a prospective or current client doesn’t understand your product or proposal, it would be useless to further the discussion without clarifying what is being presented. So, when an objection indicates that the prospect lacks understanding, you need to put on your...