by Brian Hunt, AIC, CPCU | Feb 3, 2015 | Articles, Sales
“Fresh checked every day.” “Save money, live better.” “Where shopping is a pleasure.” Recognize those slogans? Contrary to creative advertising, shopping for insurance is not like a trip to the grocery store. There’s no white box you can take off the shelf and pay...
by Brian Hunt, AIC, CPCU | Sep 4, 2014 | Marketing, Sales
Florida homeowners have a lot of choices for property insurance. Using the OIR’s “Choices” tool, I modeled a $300,000 new construction home in Orange County and received a list of available companies. Guess how many companies displayed? 27! Four of them were Tower...
by Brian Hunt, AIC, CPCU | Jul 2, 2014 | Underwriting
Imagine this scene: your customer comes home from work after a long day. As they step inside they hear… splosh. The living room has transformed into Lake Okeechobee. Their prized copy of War and Peace (that they still intend on reading someday) floats by like a...
by Brian Hunt, AIC, CPCU | Apr 28, 2014 | Underwriting
Every home goes through a life cycle. As homes approach 15 to 20 years old – the “terrible teens” – most building components and appliances reach the end of their useful life and will eventually fail: In our climate, shingles and tiles often don’t last as...
by Kathleen Davis, CPCU, CIC, ARM, API | Feb 21, 2014 | Underwriting
I love esoteric endorsements, especially ones that are badly named, and this one’s a doozy. Not only do most people not know there’s a coverage gap that this endorsement is designed to fix, if they do know about it, they fall for the name. Everyone knows that theft...
