by Zully Davis | May 5, 2015 | Articles, Marketing
People often forget that social media is a powerful tool in our current marketing world. In the sea of baby pictures, grumpy cats, or funny updates, we forget that social media can be used to help our business grow. The question is how? Developing a social media...
by Zully Davis | Mar 12, 2015 | Marketing, Technology
One of the most common questions we get asked is, “What content should I be posting?” Truth is, there is no specific formula to find engaging content for your posts. There’s a lot of trial and error involved in content selection. What works one day might not work the...
by Zully Davis | Jan 22, 2015 | Marketing
Now that you’ve created your Page and promoted it, the next step is to figure out the best way to engage with your audience. Let’s start with the basics. What is Page Engagement? Obviously, Facebook’s definition of Page Engagement explains it best. Basically, it...
by Zully Davis | Nov 17, 2014 | Marketing, Technology
So you’ve created a Facebook Page for your business following our tips. What’s next? You obviously want the Page to increase your online presence and build up your audience, but how on earth do you do that? It’s time to promote your Page! Here are some methods that...
by Kathleen Davis, CPCU, CIC, ARM, API | Oct 21, 2014 | Industry News, Marketing, Sales
I know you’re all sitting up late at night wondering how to explain the Risk Based Capital (RBC) score to your customers, so here we go! RBC is a score used by state regulators to determine if an insurance company has enough capital to support the policies it has...
by Brian Hunt, AIC, CPCU | Oct 13, 2014 | Marketing, Sales, Underwriting
Call it a midlife crisis. You’ve glanced at your book of business in the mirror and it isn’t pretty. There’s a little more flab around the stomach than you’ve noticed before, a few more wrinkles around the eyes, and it just doesn’t spring out of bed in the morning...
