Defending Your Agency’s Value

Defending Your Agency’s Value

In a land, far, far away… Wait…scratch that. In a land we call ‘Florida’… We are constantly on the field of battle, coming to blows with the infamous price shoppers. Unfortunately, there is no enchanted pill to take, no fairy-tale lamp to rub and no magic wand to wave...
Reverse the Concern

Reverse the Concern

Price wars. How confusing! It is so puzzling for many of us to compare prices…from homes to cars to dishwashers to paper towels. We are constantly comparing and contrasting prices, but how often do we really take a good hard look at the product’s actual parts or...