by Tower Hill Insurance | May 5, 2015 | Articles, Marketing
People often forget that social media is a powerful tool in our current marketing world. In the sea of baby pictures, grumpy cats, or funny updates, we forget that social media can be used to help our business grow. The question is how? Developing a social media...
by Tower Hill Insurance | Mar 12, 2015 | Marketing, Technology
One of the most common questions we get asked is, “What content should I be posting?” Truth is, there is no specific formula to find engaging content for your posts. There’s a lot of trial and error involved in content selection. What works one day might not work the...
by Tower Hill Insurance | Jan 22, 2015 | Marketing
Now that you’ve created your Page and promoted it, the next step is to figure out the best way to engage with your audience. Let’s start with the basics. What is Page Engagement? Obviously, Facebook’s definition of Page Engagement explains it best. Basically, it...
by Tower Hill Insurance | Nov 17, 2014 | Marketing, Technology
So you’ve created a Facebook Page for your business following our tips. What’s next? You obviously want the Page to increase your online presence and build up your audience, but how on earth do you do that? It’s time to promote your Page! Here are some methods that...
by Tower Hill Insurance | Mar 31, 2014 | Marketing, Technology
Historically, the small to mid-size insurance agents have relied on traditional direct mail (‘paper mail’) as the CRM arm of their marketing efforts. Many still do, successfully. But a growing number of companies are quickly experiencing the ROI and...
