by Lem Purcell | Nov 2, 2012 | Marketing
Last week, we talked about the DOs of PPC advertising, but the DON’Ts are just as important to maximize the likelihood of success in the world of sponsored search. DON’T . . . set it and forget it. A campaign that performs well one week can completely tank the next....
by Lem Purcell | Oct 26, 2012 | Marketing
Sponsored search, or PPC (pay-per-click) advertising as an agency marketing tool offers a number of attractive benefits: performance-based spend, low barriers to entry, and substantial targeting opportunities. Here are a few essentials to keep in mind whether you’re...
