by jjohnson | Feb 14, 2013 | Marketing
I’m not a big fan of standalone links pages – pages with long lists of outbound links to third parties that may or may not be relevant to your website or business. They’re really just an artifact from the early days of the web when folks had no idea what to put on...
by jjohnson | Sep 14, 2012 | Marketing
While nearly as old as the Web itself, online display – or banner – advertising has fallen out of favor in recent years, particularly among advertisers with limited budgets (and who among us doesn’t have a limited budget?). Low click rates, confusing placement...
by jjohnson | Aug 1, 2012 | Marketing
From a marketer’s perspective, one of the big appeals of digital marketing is the ability to track and analyze consumer behavior in real time and exhaustive detail. Modern analytics packages offer an almost overwhelming assortment of data, reports, customizations, and...
by jjohnson | Jun 21, 2012 | Marketing
We’ve hosted a number of internet marketing seminars here at Tower Hill and at agent events, and most have focused on popular and emerging topics such as social media, SEO, and digital advertising. Without exception, I am approached by at least one attendee after each...
