The Power of E-Mail Marketing

The Power of E-Mail Marketing

Historically, the small to mid-size insurance agents have relied on traditional direct mail (‘paper mail’) as the CRM arm of their marketing efforts. Many still do, successfully. But a growing number of companies are quickly experiencing the ROI and...
Loss History

Loss History

Tower Hill recently empowered its appointed agents to pull CLUE loss reports as part of the application process.  Three common scenarios appear on these loss histories: The client has lived at the home for several years and filed a claim for damages during that time....
Your Window of Opportunity

Your Window of Opportunity

Ever wonder where the phrase “window of opportunity” comes from?  Time magazine may have been the first to use the phrase in its November 12, 1979, issue to describe a small space or short period to get something accomplished. A “window” exists in our underwriting...
What if?

What if?

Well…another year has passed. Nothing thrilling happened in our state this hurricane season…only a little brush of excitement from Tropical Storm Andrea over north Florida early in the season…and Tropical Storm Dorian, which fizzled out just before hitting the eastern...
Cooking With Value

Cooking With Value

While walking down the aisles at Publix, we commonly see out of the corner of our eye…an employee quietly hawking a morsel of a new cookie, or a sampling of a different type of cheese, or perhaps offering coupons for dryer sheets. In most instances, we will stop out...