by Brian Hunt, AIC, CPCU | Feb 3, 2015 | Articles, Sales
“Fresh checked every day.” “Save money, live better.” “Where shopping is a pleasure.” Recognize those slogans? Contrary to creative advertising, shopping for insurance is not like a trip to the grocery store. There’s no white box you can take off the shelf and pay...
by Brian Hunt, AIC, CPCU | Nov 7, 2014 | Articles, Flood
In “Texas Flood,” Stevie Ray Vaughan sang: Yeah, flood water keeps a rolling, Man it’s about to drive poor me insane Keeping up with the changes in flood insurance this year would give Stevie an even worse case of the blues. There is a huge opportunity to help guide...
by Andy Jorishie | Mar 31, 2014 | Marketing, Technology
Historically, the small to mid-size insurance agents have relied on traditional direct mail (‘paper mail’) as the CRM arm of their marketing efforts. Many still do, successfully. But a growing number of companies are quickly experiencing the ROI and...
by Steve Shepherd | Oct 17, 2013 | Articles, Sales
While walking down the aisles at Publix, we commonly see out of the corner of our eye…an employee quietly hawking a morsel of a new cookie, or a sampling of a different type of cheese, or perhaps offering coupons for dryer sheets. In most instances, we will stop out...
by Helene Goldson | Oct 2, 2013 | Customer Service
Next week, October 7-11, is National Customer Service Week. I’ve never been much for “Hallmark holidays,” but they do serve as useful reminders. And I love an excuse to give a gift. So here is a small Customer Service Week gift that won’t need a vase or make anyone...
