by Lem Purcell | Oct 9, 2013 | Marketing, Technology
If you’ve ever taken the time to check out your Facebook business page’s analytics via Facebook Insights, you’ve probably noticed that each post’s reach – the number of unique people who have seen your post – can vary wildly from...
by Lem Purcell | Mar 28, 2013 | Marketing
Offline advertising – TV, print, radio, out-of-home, etc. – can be an enigma. You know it’s effective when done right, but meaningful performance and ROI metrics are hard to come by. Big-budget companies can solicit expensive market pre/post market surveys, but that’s...
by Lem Purcell | Feb 14, 2013 | Marketing
I’m not a big fan of standalone links pages – pages with long lists of outbound links to third parties that may or may not be relevant to your website or business. They’re really just an artifact from the early days of the web when folks had no idea what to put on...
by Steve Shepherd | Sep 7, 2012 | Leadership
For all of you college football fans, your day finally arrived last Thursday with an exciting, nail-biting South Carolina-Vanderbilt matchup. Next on the docket…the NFL. Football and the pending fall equinox go together like peas and carrots. Why? Because…we can...
by Steve Shepherd | Jul 27, 2012 | Sales
Some twenty-plus years ago, my former boss taught me everything I needed to know to be successful in sales. John was from a small town in western Georgia, and with his slight southern drawl he was always bursting with catchphrases to tell a story, prove a point, and...
