Insuring To Value

Insuring To Value

I remember the moment clearly.  Hurricane Jeanne had just walloped Florida with its fourth hurricane of the 2004 season.  I spent over four hours in the muggy summer heat measuring and scoping damage to a home that two 50 foot pine trees had fallen on and split in...
The Power of E-Mail Marketing

The Power of E-Mail Marketing

Historically, the small to mid-size insurance agents have relied on traditional direct mail (‘paper mail’) as the CRM arm of their marketing efforts. Many still do, successfully. But a growing number of companies are quickly experiencing the ROI and...
Foreclosures

Foreclosures

Is the housing market crisis over? Since our industry is ancillary to real estate, we as property insurance professionals have a proverbial finger on the economy’s pulse.  Some areas of the state are beginning to show signs of recovery.  One indicator is that banks...
Residence Rental Theft

Residence Rental Theft

I love esoteric endorsements, especially ones that are badly named, and this one’s a doozy.  Not only do most people not know there’s a coverage gap that this endorsement is designed to fix, if they do know about it, they fall for the name. Everyone knows that theft...
Loss History

Loss History

Tower Hill recently empowered its appointed agents to pull CLUE loss reports as part of the application process.  Three common scenarios appear on these loss histories: The client has lived at the home for several years and filed a claim for damages during that time....