Knowing the Customer

Knowing the Customer

While in Orlando this past week, I was speaking with a group of independent agents about knowing the customer. And, I mentioned that one of the keys to successful sales was taking care of the customer’s needs, beliefs and values. Throughout the afternoon, I...
Do you ever get that sinking feeling?

Do you ever get that sinking feeling?

Sinkholes have been in the news a lot lately, and I am sure this has generated a lot of questions from your customers. Sinkholes are a fact of life in certain parts of Florida. Sinkholes and how they are adjusted is regulated by the State of Florida. In 2011, the...
Residence Employees

Residence Employees

In the world of personal lines insurance, a residence employee is “an employee of the policyholder whose duties are related to the maintenance or use of the residence premises, including household or domestic services”. They can also “perform similar duties elsewhere...
Defending Your Agency’s Value

Defending Your Agency’s Value

In a land, far, far away… Wait…scratch that. In a land we call ‘Florida’… We are constantly on the field of battle, coming to blows with the infamous price shoppers. Unfortunately, there is no enchanted pill to take, no fairy-tale lamp to rub and no magic wand to wave...